Privacy Policy

This policy explains what personal data DaveBfit collects through this website, why, and what your rights are. DaveBfit is a personal training and online coaching business run by David (“Dave”, “we”, “us”). For anything in this policy, you can contact us at davebfit1@gmail.com.

What we collect

We only collect what you give us directly:

• Application form: name, email, phone (optional), which programme you’re interested in, and anything you tell us about your goals.
• Free meal plan sign-up: first name, email, and phone number if you choose to give it.
• 12 Day Low Carb Challenge: first name, email, your fitness goal, phone number if you choose to give it, and which meal plan level suits you. The form asks for your gender and approximate weight to choose that level, but they are worked out on your own device and never sent to us: we only receive the level.
• Direct contact: anything you send us by phone, WhatsApp or email.

Google Analytics records anonymised information about how the site is used — pages viewed, roughly how long you stayed, and the sort of device you’re on. We use it to see which pages are actually useful. Your IP address is anonymised, and we don’t use advertising, remarketing or cross-site tracking.

Why we collect it

To respond to your enquiry, arrange a consultation, deliver the coaching or meal plan you’ve asked for, and send the occasional coaching update if you’ve opted in. If you join the 12 Day Low Carb Challenge, we email you your meal plan, a daily coaching email for the 12 days, and a few emails afterwards about continuing with coaching. Every one of those emails has an unsubscribe link. We don’t use your data for anything beyond what you’ve asked us to do, and we never sell it.

Who we share it with

Visit statistics go to Google Analytics, as above. Form submissions are handled by Netlify, who host this site and process the form data on our behalf. Challenge sign-ups and emails are handled by MailerLite, who store your details and send the emails on our behalf. If you book a consultation, that’s handled by Calendly, and the name, email and any details you enter go to them. If you choose to pay for coaching, that payment is handled directly by Stripe — we don’t see or store your card details. If you sign up through our TrueCoach profile, whatever you enter there is covered by TrueCoach’s own privacy policy, not this one. None of these providers are permitted to use your data for their own purposes.

Video, social feed and cookies

Our client video reviews are hosted on YouTube. Nothing loads from YouTube until you press play on a video — the preview images are served from this website. Once you do press play, YouTube may set cookies and receive your IP address, which is covered by Google’s privacy policy. Booking a consultation opens Calendly, which also sets its own cookies.

Our homepage shows a live Instagram feed through Behold, which loads posts and images on our behalf.

Google Analytics uses cookies. To count visits and recognise returning visitors, Google Analytics stores its own small cookies on your device. They’re used only for the visit statistics described above, and Google Analytics sets no advertising cookies. You can block or delete them at any time in your browser settings.

Some of these providers are based outside the UK (including the US), so your data may be processed there under their own security and legal safeguards.

How long we keep it

Only as long as we need it to respond to your enquiry or provide our services, or as long as we’re required to for legal or accounting reasons. If you’d like your data deleted sooner, just ask.

Your rights

Under UK data protection law, you can ask us to:

• show you what data we hold about you
• correct anything that’s wrong
• delete your data
• stop using your data, or hand it over to you in a portable format

To do any of this, email davebfit1@gmail.com. If you’re not happy with how we’ve handled your data, you can also complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Under 18s

Our services are aimed at adults. If you’re under 18, please have a parent or guardian get in touch on your behalf.

Changes to this policy

We may update this policy from time to time, most likely as the site and services grow. The “last updated” date at the top will always reflect the latest version.